Promoting Products and Services Revision Unit 205

Which describes the MAIN benefit to the salon of promoting a wider range of services?

• Longer opening hours

• Increased Profits

• Relocation to a larger salon

• Hiring more staff

Which describes the benefits of a product?

• The look of the packaging

• The effects on the hair and skin

• The brand name of the product

• The price and quality of the product

Which one is a principle of effective face to face communication?

• Ask very personal questions to show friendliness

• Use hand gestures to show creativity

• Maintain eye contact to show interest

• Always speak quietly to maintain confidentiality

Which one is the MOST important reason for maintaining personal hygiene

• To avoid accidents

• To avoid offending others

• To reduce hazards

• To reduce absence from work

Which one is a benefit to the salon of selling products to the client?

• Reduced chemical waste

• Increased profit

• Reduced stock rotation

• Increased salon turnover

Which one is NOT part of the sales process?

• Identify need

• Close the sale

• Describe the item

• Carry out the service

A feature of a product can include its size

• True

• False

A feature can be described as the characteristics of the service or product?

• True

• False

Which one is MOST important when describing products to clients?

• To explain the Consumer Protection Act

• To describe health, safety and store room conditions

• To show knowledge of the manufacturer, supplier and cost

• To have knowledge of features, benefits and availability

Which one is an example of a buying signal?

• The client avoids making eye contact when the stylist/receptionist discusses the latest offers

• The client makes reference to the products that are being used during the service

• The client gives limited responses to information give about aftercare products.

• The client leaves the product information leaflet when going to the reception to pay