Transmedia Storytelling Class - 16th March

What is the etymological difference between "transmedia" and "crossmedia"?

• They have the exact same meaning

• TRANS means beyond; CROSS means across

• TRANS means many media; CROSS means through

What do these images represent?

• A) Traditional media franchise

  B) Transmedia narrative model

• A) Transmedia narrative model

  B) Traditional media franchise

• Both A and B are examples of transmedia narratives

In an UNBALANCED transmedia model...

• Every piece of the story is different, but has the same size and importance.

• There is one main (or core) text, and everything else in the story is created around it.

• Nothing makes sense. "Unbalanced" means that the story is not coherent.

• There is no such thing as an "unbalanced" transmedia model.

Expansions in transmedia storytelling can have many narrative purposes,

such as the following:

(choose all that apply)

• They can provide insight into the characters,

  their motivation and/or their backstories.

• They can make more money for the producers.

• They can be used to "fill in the gaps" of the story.

• They can help to flesh out the world in which the story takes place.

• They can be confusing and overwhelming for the audience.

User-generated content (UGC) is essential when we talk about transmedia storytelling, because...

(Choose all that apply)

• ... nowadays the user is always in control of the story. 100%.

• ... UGC is a clear example of the participatory

  nature of transmedia storytelling.

• ... if audiences are creating content, it automatically means that we have a transmedia narrative.

• ... UGC has to be avoided if we want to create a truly immersive experience for our audience.

When is our next COIL session?

• Monday 22nd March

• Tuesday 23rd March

• After the Easter break

• What is COIL?!