Brand Identity

What is a Brand Identity?

• Your brand identity is how you perceives yourself.

• Your brand identity is the same as branding.

• Your brand identity is how your audience perceives you.

• Your brand identity is your logo.

True or false?

Brand identity is overseen by marketers, and visual identity involves designers and creative directors.

• True

• False

What is a Brand Identity?

• Your brand identity is how you perceives yourself.

• Your brand identity is the same as branding.

• Your brand identity is how your audience perceives you.

• Your brand identity is your logo.

Brand identity is a consistency of emotional of the company which includes below aspects, except...

• Vision

• Mision

• Company Names

• Specialization

Brand identity is a consistency of tangible aspect of the company which includes below aspects, except...

• Market Position

• Tagline

• Visual Identity

• Type of Service

Brand Strategy is a way to strategize below aspects, except...

• Deliverable

• Project Strategy

• Creative Strategy

• Logo

In positioning brand strategy, it should includes below aspects (Select 3)

• Clear Positioning

• Key Message

• Vision and Mission

• Touch Points

Below is includes in brand strategy framework, except...

• Research

• Strategy

• Point of View

• Assets