Overview of Graphic Communication Industry

Which print process is depicted in the image?

• Flexography/Letterpress (Relief)

• Offset lithography

• Digital

• Gravure/Intaglio

• Screen

Which print process is depicted in the image?

• Flexography/Letterpress (Relief)

• Offset lithography

• Digital

• Gravure/Intaglio

• Screen

Which print process is depicted in the image?

• Flexography/Letterpress (Relief)

• Offset lithography

• Digital

• Gravure/Intaglio

• Screen

Which print process is depicted in the image?

• Flexography/Letterpress (Relief)

• Offset lithography

• Digital

• Gravure/Intaglio

• Screen

Which is the LEAST likely to be offered as a product or service by the graphic communications industry?

• Book production

• Web development

• Software design

• Graphic design

What type of print provider would be located at the site of a college or university?

• Commercial printer

• Publisher

• In plant

• Trade shop

Which of the following products or services does the graphic communications industry NOT provide to its customers?

• Direct mail promotions

• Commercial interior design

• Consumer goods packaging

• Children’s books

Which is NOT an advantage of using direct mail for advertising?

• It can be personalized to the individual consumer

• It is very inexpensive compared to email

• Large groups of consumers can be targeted

• It can be integrated with social media and direct mail

Identify a purpose of local and national graphic communications associations.

• Provide training and education to the printing industry

• Raise money for needy commercial printers

• Sell presses, software and hosting services to the graphic communications industry

• Provide IT technical computer support for small and large print providers

Which of the following is NOT a benefit of joining or speaking with a member of a graphic communications association

• A way to find out what is happening in the graphic arts field and learn about possible job openings

• A way to explore other professional opportunities outside of the graphic communications industry

• An opportunity to improve your networking skills and facilitate your job search

• An opportunity to learn more about the work done in the graphic arts profession