iGCSE Chapter 9

Communication is....

• The transferring of a service from the sender to the receiver

• The transferring of a message from the sender to the receiver

• The transferring of a product from the sender to the receiver

An example of internal communication is.....

• Sales team to customers

• Advertising manager to television company

• Supervisor to subordinate

An example of external communication

• A television advertisement

• Managers telling employees they will receive a pay cut

• An invitation to the business Christmas party

The medium of communication refers to....

Choosing the appropriate method of communication is important because....

A disadvantage of verbal communication is....

• Information can be given out quickly

• Immediate feedback can be received

• It can take longer to deliver the message

An advantage of written communication is.....

• Language used can be difficult for some receivers

• Can given to many people at once

• Difficult to ensue the correct message has been received

An example of visual communication is....

Formal communication can be defined as...

Informal communication is...

• A message is sent through established channels

• A message sent casually using every day language

• All emailed messages