
Chapter 12
Quiz
•
Specialty
•
9th - 12th Grade
•
Medium
Kaitlyn Fogle
Used 2+ times
FREE Resource
Enhance your content in a minute
38 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
TRUE OR FALSE
A tactic is a common strategy used by an entire industry
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
TRUE OR FALSE
Product, price, promotion, and distribution (place) are part of the marketing mix
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
TRUE OR FALSE
Marketing intelligence means that a company has the lead in an industry
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
TRUE OR FALSE
Customers can be an important source of information even when they do not buy from your company
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
TRUE OR FALSE
Raw data are predictions without substantiated research
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
TRUE OR FALSE
The market concept focuses attention on customers and long-term profitability
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
TRUE OR FALSE
A company's product portfolio should always remain the same.
True
False
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