Berikut ialah piramid hierarki produk. What are number three and four?
Kuis Meeting IV "Hubungan Produk dan Merk"

Quiz
•
Business, Other
•
University
•
Hard
Trinitaria Putri
Used 6+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
product family and product line
product class and product family
product class and product line
need and family product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
WIdht of the product mix shown on the picture is...
14
5
9
2
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Length of the product line based on the picture is....
14
5
9
2
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The whole statements are correct, EXCEPT....
Product 1 should be eliminated
Product 2 should be guided
Product 3 should be pushed
Product 5 should be eliminated
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
BMW memposisikan diri sebagai mobil mahal. Namun dari strategi peluncuran berbagai jenis mobilnya, BMW melakukan .... lini produk.
pencukupan
perpanjangan
pengisian
pelebaran
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The one FALSE statement is.....
Pengisian lini dilakukan dengan meluncurkan produk dengan kisaran yang sama dengan yang telah ada saat ini
Perpanjangan ke bawah pasar merupakan salah satu upaya untuk mencegah pesaing memasuki pasar yang ada saat ini
Perpanjangan ke atas pasar bertujuan untuk mencapai margin yang lebih tinggi
Perpanjangan kedua arah pasar memiliki pengertian yang sama dengan pengisian lini
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Contoh yang melakukan perpanjangan kedua arah ialah....
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