
PBMF Ch. 12 (From Textbook)
Authored by JENNIFER RUSSELL
Business
7th - 8th Grade
Used 18+ times

AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
50 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion that focuses on a company rather than its products is called _.
electronic promotion
institutional promotion
company advertising
industry promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___ Uses logic to change a belief or to get people to take a certain action.
Arguing
Discussing
Rationalizing
Persuasion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The coordination of marketing communications to achieve a specific goal is called a ___.
marketing plan
business plan
promotional campaign
sales report
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ___ is a combination of elements used in a promotional campaign
promotional mix
marketing plan
business plan
sales report
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Applying communication skills that promote goodwill between a business and the public is called __.
marketing
management
public relations
distribution
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___ is a promotion strategy that uses digital elements to communicate and interact with customers
visual merchandising
participatory marketing
promotional design
store display
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ___ is part of an advertisement that is designed to grab attention so viewers will read the rest of the ad.
headline
copy
graphics
signature
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple
Others
Already have an account?
Similar Resources on Wayground
50 questions
Banking and Financial Services Quiz
Quiz
•
7th Grade
50 questions
Advertising Techniques
Quiz
•
7th - 9th Grade
50 questions
ESB Crash Course 1 - 6 questions
Quiz
•
6th - 8th Grade
50 questions
Am I ready to be an entrepreneur? - ENTREPRENEURIAL SKILLS Quizz
Quiz
•
8th Grade - Professio...
50 questions
Understanding Common Phrases
Quiz
•
7th Grade
50 questions
Long Quiz FABM 2 (Accounting Cycle)
Quiz
•
1st - 12th Grade
49 questions
Organization/Project Management Practice Test
Quiz
•
8th Grade
50 questions
Grade 9 Exam Prep Quiz
Quiz
•
8th Grade
Popular Resources on Wayground
7 questions
History of Valentine's Day
Interactive video
•
4th Grade
15 questions
Fractions on a Number Line
Quiz
•
3rd Grade
20 questions
Equivalent Fractions
Quiz
•
3rd Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
fractions
Quiz
•
3rd Grade
15 questions
Valentine's Day Trivia
Quiz
•
3rd Grade
20 questions
Main Idea and Details
Quiz
•
5th Grade
20 questions
Context Clues
Quiz
•
6th Grade