This is an example of what type of Retail outlet?

• Shop

• Supermarket

• Department store

• Specialist shop

This is an example of a :

• Specialist shop

• Discount store

• Supermarket

• Independent store

This is an example of what in the Supermarket:

• Product placement

• Product association

• Shelf position

Field Research involves collecting data, that has not previously been collected, obtained by face to face contact...

• True

• False

It offers a wide array of products eg cosmetics, clothes and electrical items

• Department Stores

• Independent shops

• Discount stores

• Multiple Chain Stores

What type of retail outlet is Penneys

• Supermarket

• Discount store

• Multiple Chain Store

• Department store

Products with the highest profit margin are positioned at

• End of the aisle

• Bottom shelf

• Top Shelf

• Eye Level

Tesco Clubcard, Boots Advantage Card are examples of

Essentials like milk and bread being at the back of the shop is an example of

• Pricing

• Loyalty scheme

• Product placement

• In store smells

More consumers buy A rated appliances and products with less packaging as they

• Have more time available

• more traditional

• more environmentally aware

• are cheaper