What is important to indicate in the bio of a beauty salon Instagram account

• Unique selling proposition

• Salon name

• Address, phone number, website

• Price list for all types of services

• Promotions and discounts

Why create a business account on Instagram?

• To put salon on the maps

• Messages to Direct

• Advertising campaigns

• Just status

• Get account statistics

Choose the optimal profile name on Instagram:

• amazingbeautifulsalon47

• mamstredam.spb

• vegetalementkaliningrad

• babo4ka_salon_4ik

• salon_chicago

What should be in the Unique Selling Proposition:

• Phone

  number

• Call to action

• Interior uniqueness

• Postcode

• Price

What's NOT recommended to be inserted into the bio of the professional profile on Instagram?

• Mom of two babies

• City of work

• Link to work contact

• Hobby

• Your name

What is the best way to find a salon on Instagram?

• By the name of the salon profile

• By geotag (location tags)

• By hashtags of competing brands

• By hashtags that your current customers tag under their posts

• According to the city’s own knowledge

What is the best way to start communication with selected salons?

• Start with a message in DM (direct)

• Start with likes and reactions to stories

• Start by commenting on posts

When it's time to switch to private messages in DM (direct)?

• After the salon reacted to your comments

• After you put a like for a couple of posts

• After the salon wrote to you a request

• After you started following the salon

How much time per week is recommended to plan for online conquest for BP?

• Every day for an hour

• Few minutes every day

• Once a week 2-3 hours

• Two to three times a week for 40 minutes

• One time per two weeks

What is Instagram coverage?

• Number of likes

• Number of post impressions

• Number of unique subscribers

• Number of comments