SEM-II Final Exam Prep Quiz-1

Which is an unfair, anticompetitive trade practice in sports or event marketing?

• Trademark infringement

• Loss prevention

• Employee strike

• Sponsorship exclusivity

Which is an activity that agents perform on behalf of the athletes they represent?

• Team contract negotiations only

• Hall of fame endorsements

• Various contract negotiations

• Team valuation services

One reason that seat licenses and premium seating are growing trends in sports or event marketing is because these practices are which type of source?

• Sales policies

• Pricing strategies

• Advertising methods

• Revenues

When negotiated agreements between the players’ union and the owners’ organization are unreachable, the players might vote to determine if they should do which activity?

• Go on strike

• Play for international leagues

• Become free agents

• Ask for fan support

An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?

• Simplicity

• technically oriented

• free from detail

• Complexity

When professional athletes’ unions negotiate salaries, playing conditions, and contract terms as a single unit, they are engaging in which activity?

• Competitive advantage

• Labor resistance

• Free agency

• Collective bargaining

When a league blocks the broadcast of a certain game in a territory, it is known as which activity?

• Antitrust violation

• Blackout

• Injunction

• Right of publicity

Which is the first step in a sponsorship presentation?

• Create interest in an organization or event.

• Give event details.

• Create interest in the sponsorship opportunity.

• Explain how the prospective sponsor can get involved.

Who do athletes sometimes hire to help them organize charity tournaments?

• Marketing firms

• Sponsors

• Agents

• Recruiters

What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?

• Exploitation

• Relationship marketing

• Exclusivity

• Value in kind (VIK)