SEM 1.11 through 1.13

Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:

• Olympic opening ceremony

• Extreme-sporting event

• Pro-football game

• Affinity-sporting event

What type of sponsorship objective involves bartering for goods and services?

• Cost avoidance

• Revenue generation

• Activation

• Promotion

Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n):

• franchise arrangement.

• sponsorship.

• affiliation.

• licensing agreement.

Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its

• sponsorship objectives.

• manufacturing methods.

• financial policies.

• quantity standards.

Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:

• Nonprofit organizations

• Related businesses

• Athletic competitors

• Charitable organizations

Why should sport/event marketers develop proof-of-performance packages for sponsors?

• To provide information about the facility

• To explain the type of sport/event

• To list the important participants

• To help sponsors justify the investment

One of the main portions of a marketing report describes the research methods and the

• industry review standards.

• data collection procedures.

• technical terminology.

• consulting expenses.

Which of the following is a characteristic of an effective marketing report:

• Explains role of executive management

• Contains names of contributing editors

• Provides industry review information

• Answers specific research questions

The main portion of a marketing report that explains the research findings should include

• summaries and recommendations.

• technical appendixes and indexes.

• data-collection procedures.

• supporting tables and graphs.

When writing marketing reports, researchers should make sure that they include a section about

• populations

• qualifications

• regulations

• limitations