Marketing Quiz

What is Marketing?

• The activity and processes for creating value for customers.

• The activity and processes for communicating value to customers.

• The activity and processes for delivering value to customers.

• The activity and processes for exchanging offerings that have value for customers.

• All Answers are Correct

What is the Marketing Mix?

• A number of company performance actions that can influence the consumer decision to purchase goods or services.

• The Four Ps

• All Answers are Correct

Which deals with the specifications of the actual good or service and how it relates to the end-user's needs and wants?

• Product

• Price

• Placement

• Promotion

• All Answers are Correct

Which refers to how the product gets to the customer?

• Product

• Price

• Placement

• Promotion

• All Answers are Correct

Which refers to the channel by which a product or service is sold, which geographic region or industry, to which demographic segment, and how the environment in which the product is sold in can affect sales.

• Product

• Price

• Placement

• Promotion

• All Answers are Correct

Which deals with the advertising, sales promotion, publicity, personal selling, branding, and refers to the various methods of promoting the product, brand, or company?

• Product

• Price

• Placement

• Promotion

• All Answers are Correct

Which refers to the process of setting a price and discounts for a product?

• Product

• Price

• Placement

• Promotion

• All Answers are Correct

Which are future costs that are expected to happen if you make one decision and are different depending on which decision is made?

• Relevant Costs

• Sunk Costs

• All Answers are Correct

Which are past costs that are irrelevant to future decisions?

• Relevant Costs

• Sunk Costs

• All Answers are Correct

Which are costs that are incurred per unit?

• Fixed Costs

• Variable Costs

• All Answers are Correct