QUIZ (PRODUCT RANGE ANALYSIS)

QUIZ (PRODUCT RANGE ANALYSIS)

University

15 Qs

quiz-placeholder

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QUIZ (PRODUCT RANGE ANALYSIS)

QUIZ (PRODUCT RANGE ANALYSIS)

Assessment

Quiz

Business

University

Practice Problem

Easy

Created by

Dreew Rimas

Used 6+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________________________ is a particular product within a product line. It is a distinct unit within the product line that is distinguishable by size, price, appearance, or some other attribute.

product range

individual product

product category

product relation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the introduction of new varieties of the initial product or products that are similar

brand extension

line filling

product proliferation

private branding

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______________________ deals with managing a service product throughout its complete life cycle. This organizational function is equally common in business-to-business as well as business-to-consumer organizations

service line extension

service product management

service branding

service modification

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

means to reduce the depth of a product line by removing unprofitable products from the existing lines

line pruning

line filling

line extension

line modification

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

¡Starbucks in coffee, Haagen-Dazs in ice cream, and Evian in bottled water. Leading Japanese auto companies have each introduced an upscale automobile: Toyota’s Lexus, Nissan’s Infiniti, and Honda’s Acura.

This is an example of?

up market stretch

side market stretch

two way market stretch

down market stretch

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____________________ occur when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

line stretching

line extension

line filing

line pruning

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

the word “positioning” includes several common meanings of position which includes; (choose 4)

strategic process

rank

place

competition

mental attitudes

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