QUIZ (PRODUCT RANGE ANALYSIS)

___________________________ is a particular product within a product line. It is a distinct unit within the product line that is distinguishable by size, price, appearance, or some other attribute.

• product range

• individual product

• product category

• product relation

the introduction of new varieties of the initial product or products that are similar

• brand extension

• line filling

• product proliferation

• private branding

_______________________ deals with managing a service product throughout its complete life cycle. This organizational function is equally common in business-to-business as well as business-to-consumer organizations

• service line extension

• service product management

• service branding

• service modification

means to reduce the depth of a product line by removing unprofitable products from the existing lines

• line pruning

• line filling

• line extension

• line modification

¡Starbucks in coffee, Haagen-Dazs in ice cream, and Evian in bottled water. Leading Japanese auto companies have each introduced an upscale automobile: Toyota’s Lexus, Nissan’s Infiniti, and Honda’s Acura.

This is an example of?

• up market stretch

• side market stretch

• two way market stretch

• down market stretch

____________________ occur when a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

• line stretching

• line extension

• line filing

• line pruning

the word “positioning” includes several common meanings of position which includes; (choose 4)

• strategic process

• rank

• place

• competition

• mental attitudes

Is usually employed by the leader who has the compulsion to defend his position against the confrontation of powerful existing competitors or strong new entrants trying to remove the leader from the topmost position.

• neutral strategy

• offensive strategy

• defensive strategy

• niche strategy

the act of designing a set of meaningful differences to distinguish the companies offering from competitor’s offerings

• product augmentation

• product differentiation

• product modification

• product extension

To the ____________________ salutary products and desirable products are always welcome as they fulfill the expectations of social welfare and social interests

• government

• management

• society

• consumers