Principles of Marketing

The first goal in marketing that should take into consideration is to understand the market and it’s consumers and satisfy their changing needs and wants.

Innovation of products is not necessarily important as long as it is profitable

Customer is very essential to a business so as the company must build profitable customer relationship

Another goal in marketing is to promote value transactions with full regard to society’s well-being

Promote value transactions without full regard or not considering the society’s well-being

The company creates and develops a product or service based on the customer’s needs, wants and expectations

Goods is something that a person must have to live and survive

Wants is something that a person desires to have

Market is compose of people with both the desire and ability to buy a product or service.

Business is something that a person must have to live and survive.