Market Leader - Class 2 (U1)

No one recognises our logo or slogan. We need to spend more on advertising to raise (a)   .

Consumers who always buy Sony when they need a new TV are showing (a)   .

A fashion designer who launches his or her own perfume is an example of (a)   .

The (a)   of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive.

George Clooney advertising Nespresso is an example of (a)   .

A (a)   consists of introduction, growth, maturity and decline.

Tesco's wide (a)   mean that it appeals to all sectors of the UK market.

The use of Aston Martin cars and Sony computers in James Bond films are examples of (a)   .

Microsoft is the (a)   in computer software.

In countries with ageing populations, the over-60s age group is becoming an increasingly important (a)   .