Market Leader - Class 2 (U1)

No one recognises our logo or slogan. We need to spend more on advertising to raise ____________________________.

Consumers who always buy Sony when they need a new TV are showing _________________________.

A fashion designer who launches his or her own perfume is an example of ________________.

The _________________ of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive.

George Clooney advertising Nespresso is an example of ______________________.

A ______________ consists of introduction, growth, maturity and decline.

Tesco's wide _________________ mean that it appeals to all sectors of the UK market.

The use of Aston Martin cars and Sony computers in James Bond films are examples of ___________________.

Microsoft is the _______________ in computer software.

In countries with ageing populations, the over-60s age group is becoming an increasingly important ______________.