EPPM2073 - Chapter 6 & 7

Culture is the ________ environmental determinant of consumer behavior.

• narrowest

• most sustainable

• most important

• broadest

Cameron is looking for recommendations for Netflix series to watch and sent a message to his friends using Snapchat. They provided several ideas for him and he's looking forward to watching them. This is an example of how consumers can be influenced by _____ factors.

• social

• psychological

• situational

• cohort

People who tend to purchase products ahead of others in their group and then influence others' buying decisions are called _______ .

• Asch phenomena

• buying innovators

• influence experts

• opinion leaders

Catherine recently purchased a new dishwasher and is considering several brands including Bosch, GE, and Fisher Paykel. What stage in the decision process is Catherine most likely in?

• evaluation of alternatives

• problem recognition

• post-purchase evaluation

• information search

Joaquin was having cereal for breakfast before work and used the last of the gallon of milk on his cereal. He later stopped at the store to pick-up a few things and realized that he had run out of milk and placed a gallon of milk in his shopping cart. What type of decision-making style did Joaquin most likely use in purchasing milk?

• routinized response behavior

• limited problem solving

• extended problem solving

• habitual decision-making

The increasing number of two-income families means that the role of women has changed in certain buying decisions. Generally speaking, they are playing a larger role than in the past in purchasing products such as:

• children's clothing

• wood stoves

• toothpaste and deodorant

• automobiles and vacations

Martin's roommate always reminds him to lock both the front and back doors of their apartment when leaving. The roommate is seeking to satisfy which of Maslow's needs?

• social

• physical

• belongingness

• safety

Compelling package colors such as red or unusually large ad sizes are used by marketers to take advantage of ______, a psychological factor influencing consumer behavior.

• needs and motives

• attitudes

• learning

• perception

Sally likes to think of herself as daring and adventurous, though she actually sticks to activities that carry little risk. She buys extreme sports magazines in an effort to move closer to her ______ self-image.

• real

• imaginary

• actual

• ideal

Which of the following consumer problem-solving behaviors requires the most effort?

• limited problem solving

• habitual problem solving

• routinized problem solving

• extended problem solving