SCCA1023 Seven traditions in communication

A sign is anything that can stand for something else.

• True

• False

The cybernetic tradition is interested in communication networks.

• True

• False

The critical tradition is concerned with the way that language can be used to perpetuate power imbalances.

• True

• False

The phenomenological tradition attempts to understand everyday life from the standpoint of the person who is living it.

• True

• False

Which tradition is most focused on addressing how communication creates social realities?

• Rhetoric

• Cybernetic

• socio-psychological

• socio-cultural

Socio-psychological scholarship is chiefly concerned with the way things ought to be.

• True

• False

Dr. Syarizan interviewed two women about their friendship. Because she worked from within the phenomenological tradition, what did she do to verify the accuracy of her report of the interview?

• A. Conducted a controlled experiment to test his hypotheses.

• B. Compared the women’s claims against previously published research.

• C. Asked the women to read her report and provide feedback to him.

• D. Nothing; as a phenomenologist, her own perspective is just as valid as the women he studied.

Which of the following concepts is most important to a scholar in the cybernetic tradition?

• Feedback

• power

• culture

• Metaphor

Deanna researches how the meaning of the word “freedom” has changed over time. With which tradition is Deanna probably most familiar?

• Cybernetic.

• Phenomenological.

• Critical.

• Semiotic.

Symbols are words, not nonverbal signs.

• True

• False