Marketing06

Marketing06

University

6 Qs

quiz-placeholder

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Marketing06

Marketing06

Assessment

Quiz

Education

University

Practice Problem

Hard

Created by

Zsuzsanna Szalkai

Used 19+ times

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6 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Differences between business markets and consumer markets include all of the following EXCEPT ________.

nature of the buying unit

market structure and demand

number of buyers

people who make purchase decisions to satisfy needs

types of decisions and the decision process

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Business demand that ultimately comes from the demand for consumer goods is known as ________ demand.

derived

negative

primary

consumer

elastic

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A new task situation presents ________.

low risk for the buyer

the fewest decisions for the buyer

the least information required

the greatest opportunity and the greatest challenge to the marketer

the smallest number of decision participants

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The decision-making unit of a purchasing organization is called its ________.

value chain

buying center

customer support system

quality center

innovation center

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

________ may help shape product specifications, but their major role is to select vendors and to negotiate.

Gatekeepers

Deciders

Buyers

Influencers

Users

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In which stage of the business buying process does a buyer ask users to rate their satisfaction with the supplied materials?

problem recognition

performance review

supplier search

supplier selection

order-routine specification

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