Principle of Marketing

What is non of the 4 business functions?

• Human Resource

• Operation

• Marketing

• Physical

• Finance

•Marketing is an organization function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefits the organization and its stakeholders.

• True

• Fales

Needs are basic human requirements such as food, shelter, transport, money, security, etc. Wants are the ways in which individuals prefer to satisfy their needs.

• True

• False

Which statement is true about the Marketing Concept?

• Beginning in 1950s, marketing rather than selling. Customer oriented – determine customer’s wants. Profitable sales volume. Marketing activities are organizationally coordinated

• Early 1940s, after WWII – many products are available to choose. Sell training - go to customer – realize important of personal sell and adv. Still produce goods with little regard for the customer's needs.

• Before 1930s. Production orientated. customer buy the available products in market. Rarely has marketing department

Which statement is true about the Selling Concept?

• Beginning in 1950s, marketing rather than selling. Customer oriented – determine customer’s wants. Profitable sales volume. Marketing activities are organizationally coordinated

• Early 1940s, after WWII – many products are available to choose. Sell training - go to customer – realize important of personal sell and adv. Still produce goods with little regard for the customer's needs.

• Before 1930s. Production orientated. customer buy the available products in market. Rarely has marketing department

Which one is non of the Marketing External Environment?

• Geographic

• Economic

• Government regulations

• Finance

• Competitive

Which one is non of the Marketing Internal Environment?

• Strategies

• Marketing Plan

• Systems / Policies

• Finance

• Competitive

Marketing mix refers to the set of actions or tactics that a company uses to promote its brand or product in the market.

• False

• True

Which one is non of the 6Ps of Marketing Mix?

• Positioning

• Publishing

• Promotion

• Price

• Product

Which statement is true about Market Segment?

• What is the size of the customer base? What are the sales figures by numbers of unit sales? Which products are being sold? Which products are returning a profit and which are not?

• Who is buying? What types of people are they? Where do the majority of guests? What product are they buying? How often and when are they buying?

• Which establishments are doing well? Which opposition products are selling well and why? Which market segments are they getting?

• What are the tourist attractions, business activities, or other factors that are attracting hospitality business to the city or region? Who are these people and how they are categorized in term of districts, regions, states, or countries? How do they get here? Are the present facilities being offered by the various properties meeting the overall needs of customers?