Ch 6 - Consumer Behavior

Gender, ethnicity, age and personality are factors that make up

• personal identity

• attitude

• culture

• social class

A frame of mind developed from a person's values, beliefs and feelings is

• self-concept

• attitude

• lifestyle

• culture

Marketing begins with

• pricing the product correctly

• developing a unique product

• understanding consumers

• creative advertising

The first step in the consumer decision-making process is

• information search

• problem recognition

• post-purchase evaluation

• evaluate alternatives

An important part of the first step in the consumer decision-making process is

• how much it will cost

• the strength and urgency of the need

• the number of alternatives available

• if it's at the closest store

Which of the following is most likely to be one of your reference groups?

• the members of a local business organization

• your ancestors

• a famous athlete who gives back to the community

• a new substitute teacher

Marketers will have the greatest opportunity to explain the benefits of their products and how they can satisfy consumer needs when customers use

• routine decision making

• limited decision making

• extensive decision making

• consumer decision making

The decision processes and actions of consumers as they buy services are products are known as

• attitude & culture

• buying behavior

• post purchase evaluation

• problem recognition

Reasons to purchase based on facts and logic

• emotional buying motives

• patronage buying motives

• rational buying motives

• routine buying motives

The level of needs identified by Maslow that everyone must satisfy is

• self-actualization

• security

• esteem

• physiological