Promotional Mix

What is the promotional mix?

• different kinds of approaches which strangers develop to reach a broader audience.

• a set of different technology approaches which entrepreneurs develop to optimize promotional efforts and reach a broader audience.

• a set of different marketing approaches which marketers develop to optimize promotional efforts and reach a broader audience.

• product, price, place, promotion

What is the marketer role using the promotional mix?

• find the wrong component to promote the product/service

• find the right component to promote the product/service

• find the product

• find the service

(True/False) Promotional Mix can help segment the audience.

• True

• False

• Dont know

• Dont care

True/False: Place is apart of the promotional mix

• Dont know

• Dont care

• True

• False

Components in the promotional mix are...

• Advertising, Direct Selling, Sales Promotion, Public Relations

• Advertising, Marketing, Sales Promotion, Public Relations

• Advertising, Direct Selling, People, Public Relations

• Place, Direct Selling, Product, Public Relations

Which of the following is an example of advertising?

• free samples

• commercials

• direct selling

• talking

What is direct selling?

• One-to-one communication between a computer and a salesperson

• giving out free samples

• One-to-one communication between a salesperson and a potential customer

• communication between a person and a robot

Which component of the promotional mix is considered the core component of a companies marketing effort

• advertising

• direct selling

• public relations

• sales promotion

True/False: Public relations deals with the negative and positive issues with a company

• True

• False

• What?

• Almost last question?

True/False: Advertising is usually used for increasing brand awareness

• False

• True