Social Judgement Theory

Who developed Social Judgement Theory?

• Carl Hovland

• Muzafer Sherif

• Carolyn Sherif

• Donald Granberg

Social judgement is a process of perception and judgement based on ______________ when an individual faces specific message or issue.

• persuasion

• attitude

• consideration

• involvement

How many key factors to make up perception towards specific issue?

• 4

• 2

• 3

• 5

The key factors are

• Latitude of acceptance

• Latitude of involvement

• Latitude of rejection

• Latitude of non-commitment

Each person's anchor position is

• same

• different

If an individual pay more attention to the issue or the issue are important to them, they are likely to have

• low ego involvement

• high ego involvement

_____________ is a unique phenomenon whereby the audience backlash if the speaker push too hard to accept a message.

Social judgement is also a process that determines how people __________________ the message.

• perceive

• evaluate

• perceive and evaluate

________________ is the range of ideas that an individual sees as reasonable or worthy of consideration.

• Latitude of rejection

• Latitude of acceptance

• Latitudes of non-commitment

The level of ______________ depends on the intensity of your attitude aroused by the issue/message.

• anchor position

• ego involvement

• social judgement