Modes of Persuasion

This rhetorical appeal refers to an argument that appeals to one's emotions.

• Ethos

• Pathos

• Logos

• Kairos

An advertisement that uses this mode of persuasion will try to get you to see the company as reliable, honest and credible.

• Pathos

• Ethos

• Logos

This ad makes use of which type of rhetorical appeal?

• Logos

• Pathos

• Ethos

• Bios

What mode of persuasion does this ad use?

Logos appeals to a person's

• emotions

• logic and reasoning

• love for legos

• senses

What type of appeal is used in the quote below?

"Listerine is recommended by most dental professionals."

• pogos

• pathos

• ethos

• logos

What mode of persuasion is used in this ad?

The statement below uses which type(s) of rhetorical appeal?

"Nine out of ten dentists choose Crest."

• logos

• pathos

• ethos

• kairos

Which type of appeal do you find most persuasive?

• logos

• pathos

• ethos