Marketing 3

W.O.M is an abbreviation and it refers specifically to how

• customers advocate a product.

• designers adapt your U.I.

• metrics align your offerings

A pilot project is

• experimental by nature.

• an aviation-related project.

• a project that has to be shelved.

Who of these does NOT approve of your product or service?

• A detractor.

• A brand ambassador.

• A brand evangelist.

• A prospective customer.

Another word for “limits” is

• constraints

• precautions

• overruns

• ratios

It is generally considered important to develop customer relations that are

• authentic and long-lasting.

• fake and lucrative.

• lean and tender

Another word for “likelihood” is

• probability

• consequence

• opportunity

• correlation

How is quality assessed? Through

• audits

• promotions

• contingencies

A contingency plan

• is a precaution

• is the same as a flawed plan

• places your project under a constraint.

• is a scale

”Providing” does NOT mean

• promoting

• supplying

• on the condition that

Usually, the key ______ and _______are identified and the necessary milestones are agreed at the beginning of a project.

• deliverables / deadlines

• contingencies / complaints

• processes / precautions