SV243 Pretest 9

What is Buyer power?

• Bargaining power of passenger on price / service to select airline.

• Airlines offer promotion/deal against competitors to survive and maintain market share .

• Barriers against new airline to enter the market

• Bargaining power and relationship with Fuel suppliers , Aircraft company and airport.

What is Competitive Rivalry?

• Bargaining power of passenger on price / service to select airline.

• Airlines offer promotion/deal against competitors to survive and maintain market share .

• Barriers against new airline to enter the market

• Bargaining power and relationship with Fuel suppliers , Aircraft company and airport.

What is Threat of New Entrant?

• Bargaining power of passenger on price / service to select airline.

• Airlines offer promotion/deal against competitors to survive and maintain market share .

• Barriers against new airline to enter the market

• Bargaining power and relationship with Fuel suppliers , Aircraft company and airport.

What is Threat of Substitutes?

• Other modes of transportation or different service to substitute airline.

• Airlines offer promotion/deal against competitors to survive and maintain market share .

• Barriers against new airline to enter the market

• Bargaining power and relationship with Fuel suppliers , Aircraft company and airport.

How does political issues affect airline business?

• State policy to lock down the country froze the air travel growth.

• Based on Heath and Quarantine regulation , airline established strictly rule for passenger.

• Changing travelling life style , passenger behavior has changed.

• Developing aircrafts fuel consumption, lower the cost of airline operations and improve efficiency.

How does technology development affect airline business?

• State policy to lock down the country froze the air travel growth.

• Based on Heath and Quarantine regulation , airline established strictly rule for passenger.

• Changing travelling life style , passenger behavior has changed.

• Improve engine fuel consumption, lower the cost of airline operations and improve efficiency.

How does culture factor affect airline business?

• State policy to lock down the country froze the air travel growth.

• Based on Heath and Quarantine regulation , airline established strictly rule for passenger.

• Changing travelling life style , passenger behavior has changed.

• Improve engine fuel consumption, lower the cost of airline operations and improve efficiency.

How does legal factor affect airline business?

• State policy to lock down the country froze the air travel growth.

• Based on Heath and Quarantine regulation , airline established strictly rule for passenger.

• Changing travelling life style , passenger behavior has changed.

• Improve engine fuel consumption, lower the cost of airline operations and improve efficiency.

What is Strength of airline?

• Leading global network in region

• Increasing market demand in air travel.

• Tourist destination

• Digital technology development enhance online reservation

What is Strength of airline?

• Leading global network in region

• Increasing market demand in air travel.

• Tourist destination

• Digital technology development enhance online reservation