Press release

Common mistakes that result in rejection of submissions DOES NOT include

• errors

• lack of content,

• dates

• too many exclamation points

Your headline and first paragraph should

• tell the story

• provide the detail

• play a song

• be very long

What does ### mean on a press release

• private number

• the end of the press release

• the beginning of the press release

• number sign

Article written by a company for use in newspaper, on radio, website or TV news.

• sales promotion

• press release

• product

• marketing research

These terms are usually used to address press release, EXCEPT

• News release

• Media release

• Catch and release

• Media statement

Where should we list the contact information on the press release?

• On the last paragraph

• At the top of the press release

• On the headline

• On the back

Press release is typically...

• three pages news copy

• two pages news copy

• one page news copy

• four page news copy

The heading of the press release should be... EXCEPT

• Interesting

• Unclear

• Simple

• Short

Pictures cannot be added to press releases

• true

• false

If you don't have time to research outlets for your press releases you can use

• stand on the side of the road

• call numbers in the phonebook

• distribution services