HSC Business Studies: Marketing Process

Which of the following includes both an opportunity and a threat from a SWOT analysis?

• Low interest rates and high gearing

• Loyal employees and outdated technology

• Excellent management and strong competition

• Strong economic growth and increased tax rates

Free samples of a breakfast cereal are given to supermarket customers to try. For which stage of the product life cycle is this the most likely to be an appropriate strategy?

• Establishment

• Growth

• Maturity

• Post-maturity

A new business is experiencing a rapid increase in sales following a series of positive posts on social media. Which stages of the product life cycle is the business experiencing?

• Growth to maturity

• Growth to post maturity

• Establishment to growth

• Establishment to maturity

As a result of a SWOT analysis, a gym operator finds that a new larger gym is opening nearby. The operator then decides to extend its opening hours. The aim of this strategy is to use:

• a strength to overcome a threat

• a strength to overcome a weakness

• an opportunity to overcome a threat

• an opportunity to overcome a weakness

A new company has broken into the car market. What does this represent to other companies involved in this market?

• Strength

• Opportunity

• Weakness

• Threat

Implementing an extension strategy usually occurs during which stage of the product life cycle?

• Post maturity

• Growth

• Maturity

• Establishment

A firm sends out employees to conduct a survey regarding its customer service. What is this an example of?

• Primary research

• Secondary research

• Target market research

• Market objective research

Customers at a furniture store are asked to give their postcodes at the checkout. What is this an example of?

• Primary research to determine target market.

• Secondary research to determine target market

• Primary research to determine product life cycle

• Secondary research to determine product life cycle

While developing a new marketing plan a business discovers that many customers think its website is boring and confusing. At what stage in the marketing process should this have been identified?

• Identifying target markets

• Developing marketing strategies

• Conducting a situational analysis

• Establishing marketing objectives

Painaway is a recognised and trusted form of minor pain-relief medication. In a SWOT analysis, what would Painaway’s reputation be considered to be?

• A strength

• A weakness

• An opportunity

• A threat