Color Connotation & Symbolism

What does connotation mean?

• the dictionary definition

• an idea or feeling in addition to literal meaning

• symbol to represent a quality or an idea

• persuading to believe something is untrue

What does RED mean?

• luxury, romance, happy

• warning, power, formality

• wealth, stability, calm

• energy, passion, danger, love

What does ORANGE mean?

• creativity, youth, enthusiasm, warning

• luxury, happiness, power

• love, calm, nature

• romance, warm, kind

What does YELLOW mean?

• energy, passion, danger

• happiness, hope, spontaneity, positivity

• elegance, power, sophistication

• warning, creativity, youth, enthusiasm

What does GREEN mean?

• professionalism, formality, conventionality, serious

• minimalism, simplicity, purity

• nature, growth, wealth, stability

• elegance, power, sophistication

What does BLUE mean?

• calm, trust, intelligence, serene

• happiness, wealth, nature

• creativity, youth, enthusiasm, warning

• wholesome, warmth, and honesty

What does PURPLE mean?

• luxury, mystery, spirituality, royalty

• energy, power, danger, love

• femininity, playfulness, romance

• elegance, power, sophistication

What does PINK mean?

• femininity, playfulness, romance

• calm, trust, intelligence

• honest, warmth, wholesome

• happiness, hope, spontaneity

What does BROWN mean?

• elegance, power, sophistication, dark

• purity, minimalism, simplicity

• wholesome, warmth, honesty

• professionalism, formality, and conventionality

What does BLACK mean?

• growth, nature, wealth

• warmth, honesty, wholesomeness

• energy, power, danger, love

• elegance, power, sophistication, dark