MKT308 L8

These are the front line sales persons whose job is to persuade the customers to make a direct purchase and to acquire new customers.

It is someone who addresses customer inquiries (also known as orders) but does not proactively engage in activities that would increase sales, such as finding new prospects or upselling to existing customers

Any communication by a retailer that informs, persuades, and/or reminds the target market about any aspect of that firm

Oral communication with one or more prospective customers for the purpose of making a sale

Encompasses the paid communication activities other than advertising, public relations, and personal selling that stimulate consumer purchases and dealer effectiveness