Aims to characterize trends and patterns

• Qualitative

• Quantitative

Uses either unstructured or semi-structured instruments

• Qualitative

• Quantitative

Uses small sample sizes chosen purposely

• Qualitative

• Quantitative

Uses structured research instruments like questionnaires or schedules

• Qualitative

• Quantitative

Methods include census, survey, experiments and secondary analysis

• Quantitative

• Qualitative

Involves processes, feelings, and motives and produces in-depth and holistic data

• Quantitative

• Qualitative

Uses large sample sizes that are representatives of the population

• Qualitative

• Quantitative

This method usually asks for who, what, when and where

• Quantitative

• Qualitative

This methodology usually asks for how, what and why

• Quantitative

• Qualitative

Common sample size are between 10 to 15

• Quantitative

• Qualitative