Intro to Entrepreneurship

A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.

• Partner

• Limited Liability Corp.

• Entrpreneur

• Corporation

The process of systematically scanning for technological, political, and regulatory, social, and demographic changes to discover opportunities to produce new goods and services.

• Entrepreneur

• Entrepreneurial Discovery

• Entrepreneurial Mindset

• Entrepreneurial Scan

A way of thinking that enables individuals to identify opportunities, take risks, and innovate effectively in business.

• Entrepeneurial Mindset

• Entrepreneur

• Entrepreneurial Discovery

• Entrpreneurial Scan

Also known as ideation, it is the process of generating, developing, and communicating new business ideas. Typically developed after identifying gaps in product or service development.

• Gap Identification

• Product Development

• Product Service Management

• Idea Generation

A concise, compelling, and convincing presentation that outlines an idea for a particular product, service or project which is delivered in short period of time, typically 20 - 60 seconds. It will include what your business does, who your customers

• Escalator Pitch

• Sales Pitch

• Investor Pitch

• Elevator Pitch

The ability of a business to operate in a manner that meets present needs without compromising future generations, often focusing on environmental, social, and economic impacts.

• Conversion

• Pivot

• Sustainability

• Scalability

A unique benefit or feature that allows a business to outperform its competitors, often through innovation, quality, or pricing.

• Feasibility

• Competitive Advantage

• Competitive Disadvantage

• Innovative Approach

A design for the successful operation of a business, identifying revenue sources, customer base, products, and details of financing.

• Business Model

• Business Plan

• Marketing Plan

• Market Analysis

A benefit that a business offers to its customers that its competitors do not.

• Logo

• Slogan

• Unique Selling Proposition

• Competitive Advantage

The number of customers that, after visiting a company's site or receiving its newsletter, turned into paying customers.

• Scalability

• Sustainability

• Pivot

• Conversion