product mix
Authored by Felipe Andrade
Specialty
1st Grade
Used 17+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Is a product or service that customers normally buy frequently, immediately and without great comparison or buying effort.
Convenience products
Shopping Products
Speciality products
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The customer usually compares on attributes such as quality, price and style in the process of selecting and purchasing. Therefore, consumers spend much more time and effort in gathering information and comparing alternatives.
Speciality products
Shopping products
Unsought products
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Those have unique characteristics or brand identification for which a significant group of consumers is willing to make a special purchase effort.
Speciality products
Unsought products
Shopping products
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Products that potential customers don't yet want or know they can buy
Speciality products
Unsought products
Convenience products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
WHAT KIND OF PRODUCT OR SERVICE
Convenience products
Unsought Product
Shopping Product
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What kind of product is this:
Screen Led 50" Uhd 4k Smart Tv
Specialty
Shopping
Technology
Unsought tech
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What kind of product is this:
Cocke classic
Convenience
Food
Shopping
Specialty
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