Final Revision

In a SWOT analysis for the company Coca-Cola where would this factor be: "Difficulty to keep up with the health industry."

• Strengths

• Weaknesses

• Opportunities

• Threats

In a SWOT analysis for the company Coca-Cola where would this factor be: "Negative press and media coverage can harm the brand in the long run"

• Strengths

• Weaknesses

• Opportunities

• Threats

In a SWOT analysis for the company Coca-Cola where would this factor be: " The company can increase their market share if they listen and adapt to current health trends."

• Strengths

• Weaknesses

• Opportunities

• Threats

"Unable to find a better substitute for sugar" would be a factor under threats.

• True

• False

"Powerful brand recognition on a global scale" would be a factor under opportunities.

• True

• False

Analyze what is happening in this interview.

Do you agree that mentioning only positive characteristics about yourself in your resume would be realistic?

• Yes

• No

Which term describes the pathway by which products get to consumers?

• marketing mix

• channel of distribution

• product strategies

• indirect distribution

A layoff is an example of a voluntary separation.

• True

• False

Volunteerism refers to contracting with overseas companies to perform jobs otherwise done internally.

• True

• False