Social Media U-Certify Questions Part A

A regional carwash business uses direct mail and other print media services to send monthly specials. How can they add social media to communicate product information to their customers?

• Post blogs and customer reviews.

• Upload PDF files of their monthly promotions.

• Post links to their corporate Web site.

• Schedule promotional events at their busiest location.

As the newly hired Social Media Strategist, the owner of the company comes to you and expresses concerns over the quality of content that will be generated by social media about your company's brand. Which of the following is correct?

• The owner has a right to be concerned because in social media the content is generated and edited by multiple people and there can be a wide range of quality.

• The owner does not have to be concerned because all social media sites put publishing controls in place to increase the quality of the brand's content.

• The owner does not have to be concerned because you will simply deactivate the "edit" button so that no one can modify any of the content related to your company's brand.

• The owner does not have to be concerned because only influencers can change the way your content is viewed on the Internet when they share or repost your content.

Which of the following can be described as "the number of people who access a particular content item, such as an advertisement"?

• Reach

• Distribution

• Accessibility

• Immediacy

A popular electronics retailer uses several print media channels to send information about weekly special offers and sales. How can they also use social media to communicate product information to their customers?

• Post product reviews and promotions.

• Upload PDF files of their print media documents.

• Post links to their corporate Web site.

• Schedule celebrity promotional events at their corporate office.

As an experienced Social Media Strategist, you know that the _______________ of social media allows you to post up-to-the-minute updates on any developing stories about your company or brand.

• immediacy

• permanence

• fluidity

• frequency

The main difference between extending reach with traditional media versus social media is:

• Cost

• Timing

• Accessibility

• Quality

Your company is building a new Website and asks you, the Social Media Strategist, why it is important that they use Ajax for their programming methodology. How would you reply?

• Because with Ajax, the interaction between a user's actions and the server are asynchronous and this will dramatically speed up the interactions on the site.

• Because with Ajax, the interaction between a user's actions and the server are synchronous – meaning they work together, at the same time.

• Because with Ajax, whatever a user types is automatically scanned for blacklisted words and prevents posts with these words from being displayed on your site.

• Because Ajax contains the programming to handle Web forms and input from users by translating the "post" and "get" commands on the server side of the form.

The owner of a local lawn care service company has subscribed to several social media groups. Those groups often post short articles and tips on how to maintain your yard. The owner shares these on her own business's social media page and then uses the service's features to boost the messages to more people who are local and similar to her own followers. What kind of social media communication is this?

• Paid communication

• Earned communication

• Owned communication

• Shared communication

The owner of a small home-cleaning service has subscribed to several social media groups. Those groups often post short articles and tips on how to maintain a clean home. The owner shares these on her own business's social media page and then uses the service's features to boost the messages to more people who are local and similar to her own followers. What kind of social media communication is this?

• Owned communication

• Earned communication

• Paid communication

• Shared communication

A local computer repair company recently had a customer enthusiastic about the repair of her iPad and has shared the repair company’s posts on her personal social media network. What kind of social media communication is this?

• Earned communication

• Owned communication

• Paid communication

• Posted communication