Principles of Marketing chap 5

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

• A) consumer market

• B) market offering

• C) market mix

• D) subculture

• E) social class

Marketing stimuli include which of the following?

• A) economic stimuli

• B) price stimuli

• C) technological stimuli

• D) social stimuli

• E) cultural stimuli

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

• A) product stimuli

• B) cultural stimuli

• C) price stimuli

• D) place stimuli

• E) promotion stimuli

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

• A) what consumers buy

• B) how and how much they buy

• C) why they buy

• D) when they buy

• E) where they buy

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

• A) technological stimuli

• B) buyer's decision process

• C) buyer's spending habits

• D) social stimuli

• E) promotion stimuli

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

• A) product

• B) packaging

• C) price

• D) promotion

• E) place

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

• A) economic

• B) technological

• C) social

• D) political

• E) cultural

Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT ________.

• A) brand engagement

• B) buying attitudes

• C) purchasing behavior

• D) buying preferences

• E) the "why" regarding the responses

The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior.

• TRUE

• FALSE

Consumers can easily explain what influences their purchases.

• TRUE

• FALSE