Media Contexts Film

What is cross media convergence?

• Two or more media forms/companies coming together to produce a product.

• When a company has more than one media form they work in.

• When companies use new technology to distribute their products.

• When a media product becomes obsolete.

What is horizontal integration?

• The process of a company increasing production by taking over or creating another company in the same part of the supply chain.

• The process of a company increasing production by taking over or creating another company in a different stage of the supply chain.

• When two or more companies work together to create a media product.

• The process of synergy, when companies work together on a single product.

What is vertical integration?

• The process of a company increasing production by taking over or creating another company in the same part of the supply chain.

• The process of a company increasing production by taking over or creating another company in a different stage of the supply chain.

• When two or more companies work together to create a media product.

• The process of synergy, when companies work together on a single product.

Disney acquiring Pixar in 2006 is an example of:

• Vertical Integration

• Horizontal Integration

• Synergy

• Technological convergence

Disney acquiring Buena Vista Home Video, who distribute DVDs and Blu Ray, is an example of:

• Vertical Integration

• Horizontal Integration

• Synergy

• Technological convergence

Which of these is NOT a major studio?

• Warner Brothers

• Disney

• Participant Media

• Universal

Which of these companies created Roma?

• Warner Brothers

• Disney

• Participant Media

• Universal

Which of these companies created Jungle Book?

• Warner Brothers

• Disney

• Participant Media

• Universal

How much of the US box office did Disney productions account for in 2019?

• 30%

• 40%

• 60%

• 80%

Who said this about Marvel movies: "they seem to me to be closer to theme parks than they are to movies as I’ve known and loved them throughout my life, and that in the end, I don’t think they’re cinema."

• Stephen Spielberg

• Martin Scorsese

• Leonardo Dicaprio

• Chadwick Boseman