POBF Unit 7 LAPs test

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

• responsibilities

• functions

• tactics

• strategies

Which marketing function involves creating the correct product mix for a business?

• Financing

• Marketing-information management

• Selling

• Product/Service management

In what marketing activity do businesses engage to meet the wants and needs of consumers?

• Product/Service management

• Cost-benefit analysis

• National

• Pricing

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

• management

• product/service management

• marketing-information management

• product development

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

• Promotion

• Behavioral segmentation

• Marketing-information management

• Specialty advertising

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

• promotion

• pricing

• financing

• purchasing

A product being in great demand is a factor that might encourage businesses to

• contact competitors

• adjust prices

• decrease inventory

• gather information

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

• purchasing

• product/service management

• selling

• channel management

Which marketing function involves determining where products will be sold?

• Channel management

• Servicing

• Promotion

• Selling

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

• purchasing

• pricing

• planning

• promotion