PRINCIPLES OF MARKETING FINAL EXAM

Damean works as receptionist for a car dealership. The weekends are always a challenge for Damean because there are more customers needing Damean's assistance and the phone rings nonstop. Damean often feels like he doesn't do as good of a job communicating with the customers on the weekend because it is so busy. Damean's communication challenge is due to which factor?

• effective communication

• ineffective communication

• barriers to communication

• workplace communication

Which of the following barriers to oral communication is not the fault of the sender or receiver?

• being unprepared

• noise

• not paying attention

• laziness

Patrick was asked to draft an e-mail to a few select customers at the bank where he works, encouraging them to take advantage of the new money-market checking account that is now available to them. The select bank customers have what function in this communication scenario?

• purpose

• audience

• netiquette

• workplace communication

J'Dean is a team lead at a car wash. He wrote a memo to the employees, explaining some upcoming promotions, but J'Dean didn't fully understand how the promotions would work himself. He didn't have time to get the information he needed to fully explain the promotions, but he thought some information was better than none. Unfortunately, the memo was confusing and disorganized. J'Dean's memo has the characteristics of _____.

• effective communication

• ineffective communication

• barriers to communication

• workplace communication

_______________the person who creates or composes a message and delivers it

• barriers

• audience

• purpose

• sender

_____________________the person or people who receive a message

• barriers

• audience

• purpose

• sender

__________________anything that interferes with clear communication

• barriers

• audience

• purpose

• sender

Choose the option that best matches the description given..

The ideas that determine how you chose to live your life are called _______________________.

.

• values

• lifestyle

• aptitude

• purpose

Choose the option that best matches the description given..

The kind of life you chose to live is called your ____________________.

• values

• lifestyle

• aptitude

• audience

Choose the option that best matches the description given..

An ability or natural talent, i.e., the potential of learning a certain

• values

• lifestyle

• aptitude

• barriers