EPPM2073 - Chapter 11

EPPM2073 - Chapter 11

University

15 Qs

quiz-placeholder

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EPPM2073 - Chapter 11

EPPM2073 - Chapter 11

Assessment

Quiz

Education

University

Hard

Created by

Nara Kish

Used 4+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In terms of the goods-services continuum, a physician's examination is a pure:

good.

mix of goods and services.

bundle of attributes.

service.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In terms of goods and services classifications, floor carpeting should be considered:

essentially a consumer product.

essentially a business product.

a mix of product and service attributes.

both a consumer product and a business product.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Providers cannot maintain inventories of their services, leading them to vary prices according to demand. For example, most hotels charge more for lodging during holiday seasons than at other times of the year. This distinguishing characteristic of services is known as:

standardization.

intangibility.

inseparability.

perishability.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What name is sometimes given to committees within a firm who are responsible for developing new products?

Venture team

Category team

Horizons team

Prospective product team

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The golden arches affiliated with McDonald's restaurants are example of a:

brand mark.

brand name.

trade name.

differentiating symbol.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of an impulse good?

Candy bar

Toothpaste

Laundry detergent

Umbrella

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Staples are _______ products that consumers constantly ________.

emergency, value

household, seek

inexpensive, compare

convenience, replenish

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