SEMI FINAL EXAM BUSINESS RESEARCH

A statement that predicts how the change in one variable will cause a change in another variable

• Proposition

• Hypothesis

• dependent variable

• independent variable

No statistically significant relationship existing between the variables

• alternative hypothesis

• moderate variable

• null hypothesis

• dependent variable

_________ defines a variable in terms of specific measurement and testing criteria

• Abstract

• Construct

• Concept

• Operational definition

Research process begin with

• introduction

• hypothesis

• the discovery and identification of problem

• none of the above

What is the name of an individual who is asked questions in a survey?

• A sample
• A supplier
• A respondent

Which of the following is an example of primary research?

• Internet research
• A focus group
• Company reports

What is a market?

• A place where buyers and sellers meet to trade products
• A place where businesses promote their product/service
• A place to trade onl

________ is defined as the assignment of numbers to characteristics of objects or events according to rules

______ are categorical scales used to identify, label or categorize objects or persons or events

• Nominal scale

• Ordinal Scale

• Interval Scale

• Ratio Scale

______ is a ranking scale that indicates the ordered relationship among the objects or events

• Nominal scale

• Ordinal Scale

• Interval Scale

• Ratio Scale