Marketing Principles_F

Marketing Principles_F

9th - 11th Grade

20 Qs

quiz-placeholder

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Marketing Principles_F

Marketing Principles_F

Assessment

Quiz

Business

9th - 11th Grade

Practice Problem

Medium

Created by

Megan Atchley

Used 97+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What term refers to product, price, place, and promotion?

four Ps

market

marketing concept

marketing information management

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is another term for intangible products?

goods

needs

services

wants

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What are things necessary for survival called?

wants

needs

services

products

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

A company is targeting a specific market based on population characteristics (e.g., racial, class, age, gender, marital status)?

behavioral

demographics

psychographics

geographics

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

The haircut I get at my local barber shop is best described as a ________________.

want

need

service

good

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

People who only use Heinz ketchup fall into which type of market segmentation?

behavioral/product benefits

demographics

psychographics

geographic

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

When there is a shortage in a market,

there is downward pressure on price.

there is upward pressure on price.

the market could still be in equilibrium.

the price must be above equilibrium.

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