Marketing Principles_F
Quiz
•
Business
•
9th - 11th Grade
•
Practice Problem
•
Medium
Megan Atchley
Used 98+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
What term refers to product, price, place, and promotion?
four Ps
market
marketing concept
marketing information management
2.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
What is another term for intangible products?
goods
needs
services
wants
3.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
What are things necessary for survival called?
wants
needs
services
products
4.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
A company is targeting a specific market based on population characteristics (e.g., racial, class, age, gender, marital status)?
behavioral
demographics
psychographics
geographics
5.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
The haircut I get at my local barber shop is best described as a ________________.
want
need
service
good
6.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
People who only use Heinz ketchup fall into which type of market segmentation?
behavioral/product benefits
demographics
psychographics
geographic
7.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
When there is a shortage in a market,
there is downward pressure on price.
there is upward pressure on price.
the market could still be in equilibrium.
the price must be above equilibrium.
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