The Language of Advertising and Marketing

The new ______ for our product works well. Everyone is saying it

• brand

• emotion

• slogan

This shampoo is _____ – no other has the same ingredients

• image

• unique

• rhyme

Which is your favourite _____ of perfume?

• brand

• claim

• rhyme

We’re looking for a celebrity to provide ____ for our new product

• unique

• endorsement

• emotion

A ____ has to be a short and easy to remember sentence or it doesn’t work

• slogan

• brand

• image

• claim

This is an excellent ____ . People have been using their products for over 15 years.

• slogan

• brand

• image

• claim

I love poetry that uses ____ . I think it’s very clever.

• claim

• rhyme

• endorsement

• unique

This laptop is only made by one company and it has software that no other laptop has. It’s ____.

• claim

• rhyme

• endorsement

• unique

A lot of food companies are now using doctors and other health specialists for ____.

• claim

• rhyme

• endorsement

• unique