Advertising Techniques

Advertising Techniques

6th - 12th Grade

8 Qs

quiz-placeholder

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Advertising Techniques

Advertising Techniques

Assessment

Quiz

Life Skills

6th - 12th Grade

Hard

Created by

Bernadette Newsome

Used 16+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Makes the claim that EVERYONE is using this product, and you should, too.

Celebrities

Fear

Bandwagon

Heartstrings

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a company uses a celebrity to talk about or sell how great their product is or even if they use it themselves.

celebrity endorsement

bandwagon

demonstration

fun/relaxation appeal

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An advertisement intended to show that you will be more mature/grown up if you buy the product.

bandwagon

maturity/sophistication appeal

scientific evidence

comparison test/opinion poll

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertisements that present the results of consumer opinion polls or "taste test" involving direct comparisons of similar products.

popularity appeal

comparison test and opinion polls

celebrity endorsement

demonstration

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An advertisement intended to show how well a product works.

the deal appeal

scientific evidence

celebrity endorsement

demonstration

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Media Image

This ad uses (Choose two.)

experts

plain folk

celebrity

testimonial

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which advertising technique is used in this print ad?

Glittering Generalities

Facts & Figures

Testimonial

Bandwagon

8.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image
bandwagon/peer pressure
leading question
repetition
caricature/exaggeration