Advertising Techniques

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

When a company uses a celebrity to talk about or sell how great their product is or even if they use it themselves.

• celebrity endorsement

• bandwagon

• demonstration

• fun/relaxation appeal

An advertisement intended to show that you will be more mature/grown up if you buy the product.

• bandwagon

• maturity/sophistication appeal

• scientific evidence

• comparison test/opinion poll

Advertisements that present the results of consumer opinion polls or "taste test" involving direct comparisons of similar products.

• popularity appeal

• comparison test and opinion polls

• celebrity endorsement

• demonstration

An advertisement intended to show how well a product works.

• the deal appeal

• scientific evidence

• celebrity endorsement

• demonstration

This ad uses (Choose two.)

• experts

• plain folk

• celebrity

• testimonial

Which advertising technique is used in this print ad?

• Glittering Generalities

• Facts & Figures

• Testimonial

• Bandwagon

• bandwagon/peer pressure
• leading question
• repetition
• caricature/exaggeration