PPR Chap 1 & 2 Revision

“Public relations is the Management function that identifies, establishes, and maintains mutually beneficial relationships between ________________________ on whom its success or failure depends.”

• an organization and the newspaper

• society and families

• government and political parties

• an organization and the various publics

What is the purpose of Public Relations?

• To build and sustain unmutual relationship

• To Identify, build and sustain mutually beneficial relationship

• To enhance company popularity

• None of the above

•A 19th Century circus promoter and press agent, a showman in every sense of the word.

•His association with public relations lies in his mastery of promotion and press agentry, out of which has developed the publicity model of public relations.

Which of the Public Relations Forthfather is the information referring to?

• Ivy Lee

• Edward Bernays

• Karl Marx

• P.T Barnum

•Two-way Communication

•Audience research/Feedback

•Purpose to become more effective persuaded

•Uses persuasion and manipulation to influence audience to behave as the organization desires

The above information is describing which PR model?

• Two-way Asymmetrical Model

• Two-way Symmetric Model

• Spin

• All of the above

What are the elements of Pat Jackson Theory?

• Developing latent readiness, Triggering event, Intermediate behaviour, Behavioural change

• Building awareness , Developing latent readiness, Triggering event, Intermediate behaviour

• Building awareness , Developing latent readiness, Triggering event, Intermediate behaviour, Behavioural change

• Building awareness , Developing latent readiness, Intermediate behaviour, Behavioural change

"___________ is seeking opportunities and actively promoting your brand to your target through third-party endorsement and social channel"

• Reactive PR

• Code of Understanding

• Proactive PR

• Code of Nation

Which of the statement is the TRUTH in regards to the above PR founding father.

• Developed the concept of public relations as “the engineering of consent”

• He staged bizarre events and generated sensational publicity for his circus.

• A journalist and a publicist before he distinguished himself as the first public relations counselor.

• None of the above

•One way communication

•Mass Media – Primary Channel

•Information Oriented

•Intent is to inform rather than to press for promotion and publicity.

•Most commonly used by government, educational institutions, nonprofit organizations

The above definition explains _________

• The function of PR Practitioner

• Public Information Model

• Pat Jackson Theory

• Tools of PR

Communication goals can be achieved via several

means EXCEPT ____________________.

• Press Release

• Crisis

• Report

• Speech

What is the terminology of 'Spin'?

• form of propaganda, achieved through knowingly providing a biased interpretation

• the act of moving around

• to provide support of PR tools to a brand

• to circulate a news to fellow media