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BM Unit 3 Review

Authored by Kimberly Monroe

Business

10th - 12th Grade

Used 3+ times

BM Unit 3 Review
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a customer relationship management initiative:

A “frequent-shopper” program

Expansion of the product-development budget

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the modern business world, a growing number of interactions between businesses and customers are taking place

in stores

online

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A main goal of customer experience management is creating

new products

word-of-mouth promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Having clear customer relationship management goals before putting a program into place helps businesses to avoid

having unsatisfied customers

purchasing irrelevant technology.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customer relationship management increases sales and profits by increasing

customer loyalty

product quality

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All the ways in which people differ are known as

subculture

diversity

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following characteristics is a primary dimension of diversity:

age

income

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