Chapter 4

What is in-store visual merchandising?

• Combination of storing, housing, presenting, displaying and promoting merchandise classifications while maximizing floor space in order to build optimum sales and profit potential

• A flat sketch or drawing of the store or department floor space with wall areas, aisles, and fixture placement depicted

• The dominant element or the emphasized element within a display or merchandise presentation; central focus of the display from which the viewer’s eye may move in order to view other items in the display

• Process used to lead customer through a shop in a logical order at designated points and hopefully to make a purchase.

Prime selling space is called as;

• Bronze zone

• Platinum zone

• Gold zone

• Silver zone

What is the example of product placed for bronze area at shoe store?

• 
• 

What is product adjacencies?

• Which product used with each other.

• Which product buy with each other.

• Which product sit next to each other.

• Which department sit next to each other.

Best example of product adjacencies is;

• kettle next to toaster

• handbag next to toys

• shoe next to glass

• bed linen next to television