Chapter 4

Chapter 4

University

5 Qs

quiz-placeholder

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Chapter 4

Chapter 4

Assessment

Quiz

Design

University

Practice Problem

Hard

Created by

Nora Mainuri

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is in-store visual merchandising?

Combination of storing, housing, presenting, displaying and promoting merchandise classifications while maximizing floor space in order to build optimum sales and profit potential

A flat sketch or drawing of the store or department floor space with wall areas, aisles, and fixture placement depicted

The dominant element or the emphasized element within a display or merchandise presentation; central focus of the display from which the viewer’s eye may move in order to view other items in the display

Process used to lead customer through a shop in a logical order at designated points and hopefully to make a purchase.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Prime selling space is called as;

Bronze zone

Platinum zone

Gold zone

Silver zone

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the example of product placed for bronze area at shoe store?

Media Image
Media Image

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is product adjacencies?

Which product used with each other.

Which product buy with each other.

Which product sit next to each other.

Which department sit next to each other.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Best example of product adjacencies is;

kettle next to toaster

handbag next to toys

shoe next to glass

bed linen next to television

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