Event Planning Revision

Which is the type of research where you would speak to people yourselves?

• Primary

• Secondary

• Tertiary

• First

Which are part of the Marketing Mix (there are more than one)?

• Product

• Place

• Promotion

• Portion

Which is an example of a target market?

• Promotion

• Teenagers

• Marketing

• Secondary

Why is it important to conduct Market Research?

• To check data is correct

• To use the data available

• To identify any mistakes

• To identify customer wants and needs

A festival is offering visitors free WiFi, what type of network would they be connecting to?

• Binary

• LAN

• WAN

• Vodafone

People paying more for one product compared to another that is virtually the same demonstrates the power of effective:

• Research

• Marketing

• Secondary

• Diets

If a business is advertising how close their shops are to where people live, which of the 4Ps are they focusing on?

• Place

• Price

• Promotion

• Product

If a café is advertising how great their food is, which of the 4Ps are they focusing on?

• Price

• Product

• Promotion

• Place

What is the type of research where someone else's data is used?

• Primary

• Secondary

• Marketing

• Research

Which is a type of target market, select all that apply?

• Vegans

• Dog owners

• Highly educated people

• All people