IMM Multiple Choice Quiz: North and South America

Argentina - Entertainment and media market

• TV advertising is Argentina´s 2nd largest segment in entertainment and media market.

• Argentina´s total spending on all entertainment and media is only one-third of Brazil´s spending.

• Argentina accounted for around 14% of total spending on entertainment and media across Latin America in 2013.

• Argentina´s entertainment and media market is the biggest in Latin America.

Argentina - Entertainment and media market

Argentina´s entertainment and media market is the biggest in Latin America.

• true

• false

Argentina - Internet access

From 2013-2018, the number of mobile internet subscribers almost tripled.

• true

• false

Argentina - Internet access

• From 2013-2018 the number of mobile internet subscribers almost tripled.

• TV advertising is the largest segment in Argentinean entertainment and media. Internet access comes 2nd.

• Internet access revenue reached 7 billion US$ in 2018.

• Mobile internet access spendings in Argentina overtook the spendings for fixed broadband access in 2015.

Argentina - Radio landscape

The amount of radio stations in Argentina is more than 3 times bigger than the number of radio stations in Germany.

• true

• false

Argentina - Radio landscape

• Total radio revenue reached 314 million US$ in 2018.

• The number of radio stations in Germany is 10 times bigger than in Argentina.

• The fastest-growing segment of entertainment and media in Argentina is the radio.

• Argentinean total radio revenue almost tripled between 2009 and 2013.