Media Literacy

What is the definition of a target audience?

• A group of people that an advertisement is aimed at.

• A group of people that might be interested in joining a certain club.

• People that shop at Target

A technique in advertising where a celebrity says they use a certain product.

• Bandwagon

• Testimonial

• Appeal to Emotion

• Celebrity Spokesperson

A technique in advertising when an average, everyday person says they use a product or service.

• Bandwagon

• Testimonial

• Celebrity Spokesperson

• Appeal to Emotion

To convince someone to do or think something means to ________.

• Persuade

• Trick

• Personification

• Trap

Websites, magazines, news, games, tv shows, and advertisements are all types of _______.

• Illustrations

• Social Networks

• Technology

• Media

Who is the target audience for this ad?

• Parents

• Business Owners

• Kids

• Dogs

What is the message of this ad?

• Heinz ketchup is the worst.

• Heinz is the best because of their tomatoes.

• Heinz has weird shaped bottles.

• Ms. D loves Heinz.

Who is the target audience?

• Men

• Kids

• Women

• Teenagers

Which one of the following is an example of PRINT media?

• Commercials

• Websites

• Pop-Up Ads

• Newspaper

What is this logo?

• Yellow Box

• Youtube

• Red Box

• Amazon